Perth’s inner-western suburbs have no shortage of dental clinics. But few offer the all-under-one-roof model that 123 Dental 
has built in West Leederville. The practice covers everything from routine check-ups to full smile makeovers. That means patients don’t need to bounce between a general dentist, a cosmetic specialist and a prosthodontist in three different suburbs.
Dr Jack Brazel and Dr Kevin Keyhani lead the practice. 123 Dental operates out of Level 1, 115 Cambridge Street. The location puts it within easy reach of West Perth, Leederville, Subiaco, Jolimont and Wembley, as well as the Perth CBD. That geography has helped the practice build a loyal local following. But the breadth of its clinical offering seems to do most of the work when it comes to keeping patients coming back.
A Genuinely Broad Scope of Practice
Many suburban clinics stick to general dentistry and refer out anything complex. 123 Dental takes the opposite approach. Its general dentistry list covers the essentials: check-ups, scale and clean, root canal treatment, wisdom tooth extractions and children’s dentistry. But it also covers areas patients usually have to seek out elsewhere, including laser dentistry, sedation dentistry, snoring appliances, bite splints and emergency dental care.
On the cosmetic side, the practice offers Invisalign, teeth whitening, veneers, dental bridges, dental crowns and same-day crowns. It also offers dentures and dental implants. That same-day crown option stands out. Same-day restorative technology still isn’t universal among independent Perth clinics. It signals real investment in in-house equipment, well beyond what a typical suburban practice offers.
The clinic has also brought specialist prosthodontic care in-house. Dr Chae Park now practises at 123 Dental. Prosthodontics covers the reconstruction and replacement of teeth through crowns, bridges, dentures and implant-supported restorations. Patients would normally need a referral to access this kind of care. Having that expertise on-site is a real point of difference. The practice has promoted it directly, publishing patient-facing content that explains what a prosthodontist does and when patients might need one.
Content as Patient Education
123 Dental’s blog says a lot about how the practice communicates with patients. 
This content sits alongside a “Why Choose Us” page built around four ideas: a highly trained team, a wide service line, help maximising health fund rebates, and a promise of guaranteed results. The rebates point is a practical one. 123 Dental holds preferred provider status with Bupa, HBF, Medibank, HCF and NIB. Members of those funds typically get larger no-gap or reduced-gap benefits than they would elsewhere. Cost remains the biggest barrier to dental visits in Australia, so this positioning makes sense as part of the practice’s pitch.
Investment in Newer Treatment Categories
Several services on 123 Dental’s list sit outside the standard general-dentistry menu. Take snoring appliances and bite splints. GPs or sleep specialists usually manage these issues, not dentists. Yet oral appliance therapy has become a recognised first-line option for mild to moderate sleep-disordered breathing, and for jaw pain linked to teeth grinding. By offering these treatments in-house, 123 Dental reaches a type of patient who might never think to call a dental clinic.
The same logic applies to its emergency dentist service. Dental emergencies are hard to triage after hours. A cracked tooth, a lost filling, sudden abscess pain: patients often end up in hospital emergency departments for problems a dentist could fix much faster. 123 Dental offers a clearly signposted emergency service. Combined with extended Tuesday and Thursday hours, it gives West Leederville patients a real alternative to the emergency room.
A Patient Experience Built for Comfort
123 Dental has also worked to soften the experience around treatment itself. Its sedation dentistry option targets anxious patients directly. Its laser dentistry service offers a less invasive alternative to traditional drilling for certain procedures. The website also runs a live chat function under the name “Chloe”. It gives prospective patients a low-pressure way to ask questions before they book. It’s a small detail, but it reduces the friction that often stops people from picking up the phone.
Opening hours reflect the same thinking. Standard hours run Monday, Wednesday and Friday, 8am to 5pm. Tuesday and Thursday hours extend to 7pm. Saturday appointments run by request. That flexibility matters in an area where missed work hours often stop people from booking regular check-ups.
Community Standing
123 Dental runs a dedicated community involvement page and promotes patient testimonials through its “About Us” content. It holds preferred provider status across five major health funds and partners with Qantas Frequent Flyer. Together, these build a public profile that extends past the treatment chair. The practice comes across as an established, community-connected fixture of West Leederville, not just a clinical provider.
The Takeaway
123 Dental’s model offers a useful case study for anyone comparing suburban Perth practices. It also reflects a broader shift among independent Australian clinics. Many are now choosing depth of in-house capability over the traditional referral network that long defined general dental practice in Perth’s suburbs. Rather than specialising narrowly, 123 Dental has consolidated general, cosmetic, restorative and specialist prosthodontic care into a single clinic. It backs that model with same-day crown technology, health fund partnerships and a genuinely comfort-focused patient experience. Independent practices competing against larger corporate dental groups may find this template worth studying, especially as patient expectations around convenience and one-stop care keep rising.
123 Dental Level 1/115 Cambridge Street, West Leederville WA 6007 Website: https://www.123dental.com.au/
