Today, dental practices don’t depend on traditional methods, such as advertising in the Yellow Pages. Almost 90% of people use Google and the internet to look for dental treatments, so the most effective methods you may use in 2021 is dental SEO and digital marketing.
Whether you want to expand your current practice or open a new office, it is vital to know the reasons why SEO and digital marketing are the keys to attracting patients, while email marketing and social media are often the keys to retaining one’s clients. Some of these reasons include the following:
- Deal with Competition
Dental marketing plans need to involve scoping the competition. By monitoring practices, which consistently appear in top results, you can gauge what the audience is searching for and how competitive content is compared to other approaches.
This way, you will learn some of the strategies that other dentists in Australia’s bigger cities like Sydney, Melbourne, Brisbane, Perth, Adelaide and Canberra use successfully. A professionally managed and properly configured dental SEO campaign from an established supplier of dental digital marketing, SEO and other online and internet services such as email marketing, will place you in a better position to deal with competitors.
- Add Immense Value
As far as oral health is concerned, patients usually prefer working with “professional dentists”, in other words, dentists who have some sort of established reputation, even if it’s only in their local community, achieved through “school gate chatter” which usually ends up reified into “mommy blogger endorsements”. Be it cavities, chipped teeth, or orthodontics, patients may choose a dependable dentist to resolve dental problems.
Apart from asking acquaintances and friends, patients may research online. Therefore, it’s important for professional dentists to be listed on various search engine’s first pages through SEO strategies.
- Generate Leads
Dental practices which use web marketing normally get a high amount of qualified leads each day. Indeed in the case of one of our clients, they get 50 enquiries per day. This shows that your site will attract individuals interested in using your services and who will become patients.
In addition, when people subscribe to an email newsletter or get your site on the search engine result page, you will be certain that they are more interested in services as yours. Instead of targeting a wide range of audience, you’ll only concentrate on those interested in the services, saving you money and time in the long run.
- Improve Website Quality
Since 2015, SEO now demands high-quality content. When using SEO strategies, content needs to be improved and rewritten so as to provide real value to website visitors.
You may as well need to include features, such as a patient portal and the ability to schedule appointments on your webpage. Features like these will make your site more valuable in visitors’ eyes and allow you to be top of the dentistry mountain, whether for searches such as cosmetic dentists on the Gold Coast, orthodontists on the Central Coast, children’s dentists in Geelong or suchlike local searches, or even better, for just one or two word searches. Don’t believe SEO people who say it can’t be done – it most certainly can be done with the right SEO company on-board.
- Result in More Conversions
If potential patients get useful information on your site and see the quality of services, they will likely book appointments with you. They can even become reliable and long-term patients, who will bring in their partners, friends, and family members for cosmetic dentistry procedures.
Depending on the competition and location, the average ‘stay’ of patients in a dental practice range between three to ten years. Hence, establishing a long term strategy is the most effective way to ensure steady dental practice development.
In a Nutshell!
As a professional dentist, you understand the fact that patients going through dental issues usually look up a lot of choices online before they finalize on one. The normal online user habit is pretty standard. Most patients Google to see a list of dentists who can offer professional services in their vicinity.
To ensure patients discover your dental practice and book an appointment, you will need to rank on Google’s first page. You can achieve this by using SEO and digital marketing strategies, like adding a patient’s portal on your website.